MADRID, March 14 (EUROPA PRESS) –
The II Week of LaLiga against Racism starts this Tuesday and will last until March 21, World Day for the Elimination of Racial Discrimination, a campaign, led by EA SPORTS, launched with the aim of “raising awareness” of the importance of “eradicating” racism “in all spheres of society, according to a statement.
“The objective of the initiative, launched hand in hand with EA SPORTS, is to raise awareness of the importance of eradicating racism in all areas of society. And it was born precisely as part of the commitment that both partners have, aware that they are a focus of influence, especially among the youngest”, reported the employers’ association.
Thus, the president of the organization, Javier Tebas, reiterated that “to end racism” is one of the goals of LaLiga. “We have already denounced the racist comments that are heard in the fields and we have just created channels for fans to help us detect and denounce the aggressors. This II Week against Racism helps us to create more awareness in society and to continue taking steps against racism,” he explained.
“At EA SPORTS we proudly join LaLiga and its continued commitment to unite the football community and condemn racist behaviour. With the introduction of the ‘UNITY’ kit, players can show their support in-game”, commented the Chief EASPORTS Experience Officer, Chris Bruzzo.
In addition, the artistic group Boa Mistura, creators of the “backbone of the campaign” in the word UNITY, joins the II Week against Racism. “This word symbolizes the union of all against racism. The fact that together, adding our differences, we are much stronger,” LaLiga highlighted.
“We speak against something that separates us and we believe that the way to do it is from the opposite. The word UNITY written in a strong blue color, which alludes to the fact that in the end, the more people come together in favor of a cause, the more solid that fight is,” said Boa Mistura spokesman Pablo Purón.
Over the next seven days, various actions will be carried out to “give visibility to the project and thus raise awareness among all sports and art fans.” On matchday 26 of LaLiga Santander and matchday 32 of LaLiga SmartBank, supporting visuals will be incorporated during the matches, and most of the First Division players will pose with shirts from the UNITY initiative.
Likewise, and in addition to the information points in each venue, the LaLiga clubs have wanted to join the campaign and players such as Iker Muniain, from Athletic Club; José María Giménez, from Atlético de Madrid; or William Carvalho, from Real Betis; among others, they wanted to share with the fans their reflections on how a pluralistic league is a much stronger and richer league.
“The II Week of LaLiga against Racism constitutes another step in the uninterrupted fight that LaLiga carries out against racism, discrimination and intolerance in football,” said the employers’ association, which stressed that “it works to identify and denounce of any type of racist chant or possible hate crime that has been taking place inside and outside professional football stadiums for several seasons”. “And, furthermore, he appears as a private prosecution in those in which it is legally possible,” she concluded.